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Though Italian is in his blood and design, Stephen Cascio was born and raised in America. Being the oldest from a large family, there is ingrained a sense of leadership that's become a factor in his works. Throughout the years, art, design, photography, and music have become best of friends, as they inter weaved in multiple shapes and forms.
From flat to dimensional form, Stephen Cascio has never limited his abilities to any specific area. Throughout projects, he's acclaimed patents and intellectual properties has helped strengthen products and their marketability. Soft spoken in nature, the results speak clearly as it's combined with artistic design, based on "redesign thinking". In his works you get a sense of how it simplifies with a purpose and meaning. Unlike most designers, you may have a hard time detecting a signature style. In his own words; The style should liquify to praise or flatter the setting.
To know what calms or attracts, to understand what moves decision making, or at a given moment, guiding the mind, are just some of the advantages of how he puts design to work. "Like an orchestral overture, design consists of many elements flirting together expressing a story, feeling and to even inspire. Each element is harmonized with color, texture, shape, and balancewithout forgetting it will greatly influence how the audience will respond."
To strengthen their image and brand, companies like Noveletti value and associate his name, design and way of thinking as part of their product brand which in the end users mind reflects unexpected design. From naming the company to positioning, from identity to product design, from photography to packaging, from printed literature to exhibit design, Stephen Cascio help create Novelettis vision and product line. Being it's a product that everyone can use, his soap holder designs stylistically attract a very broad spectrum. When you add function, appeal and benefits in an engaging way, you're also adding value and to the width of their smile. His continued relationship with companies like Noveletti give Stephen Cascio the opportunity to explore and fulfill undiscovered ways of allowing innovation and design to happen.
Whats most intriguing to the design world is that no one will know next where Stephen Cascio's work and influence may suddenly appear. The present and future are exciting times as we integrate emotion, technology, life science, tradition with psychology. We learn from the past and gain from what others share. What I possess, I consider it as a privilege and a gift. I would never want to hold back my way of giving.
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